Explainer
TikTok Shop's Account Health Rating Explained (0–1,000 Score System)
What TikTok Shop's 0–1,000 account health score actually measures, what each tier means for your commissions, and how to keep your score high.
What is the TikTok Shop Account Health Rating?
TikTok Shop replaced its older violation-points-only system with a composite Account Health Rating (AHR) scored from 0 to 1,000. Rather than just counting policy strikes, the AHR also factors in fulfillment performance, customer satisfaction metrics, and content compliance — giving creators a single number that determines their platform privileges.
A higher score unlocks better placement, access to LIVE commerce, and higher commission tiers. A dropping score is a warning that your account is on a path toward restrictions.
The four score tiers and what they mean
- • Priority placement in Shop feeds and search
- • Access to LIVE selling features
- • Eligibility for exclusive brand collaboration programs
- • Higher commission rate tiers available
- • Standard placement and commission rates
- • LIVE access maintained (if previously unlocked)
- • No active restrictions on content
- • Reduced reach on Shop-tagged content
- • May lose LIVE selling access
- • Commission withdrawals may require additional review
- • Content suppressed in Shop discovery
- • Commission payouts frozen pending review
- • LIVE selling access suspended
- • Account suspension possible at lowest tiers
What factors affect your AHR score
Content compliance
High impactEach policy violation deducts points. Severity scales with category — medical claims and false certifications have larger deductions than disclosure failures.
Violation history
High impactRepeat violations in the same category carry heavier penalties than first-time flags. A clean rolling history gradually restores score.
Customer satisfaction
Medium impactHigh return rates, order disputes, and low product ratings tied to your affiliate links drag your score.
Engagement authenticity
Medium impactUnusual engagement patterns — artificial views, comment pods, follow-unfollow behavior — are detected and penalize your score.
How to improve a low AHR score
- Stop adding new violations immediately. Every new strike resets the recovery window. Audit every script before posting.
- Let existing violations age off. Most non-severe violations expire on a 60–90 day rolling window.
- Post consistently compliant content. A streak of clean, high-performing videos actively improves your score faster than simply waiting.
- Appeal legitimate false positives. A successful appeal removes the deduction immediately. BanProof's appeal assistant generates a policy-aligned letter within TikTok's 800-character limit in seconds.
The fastest way to stay in the 800+ tier
Content compliance is the single factor you have the most direct control over. One medical claim in a script can cost you 50–100 points. BanProof AI catches those phrases before you press record.