Explainer
TikTok Shop's Account Health Rating Explained (0–1,000 Score System)
What TikTok Shop's 0–1,000 account health score actually measures, what each tier means for your commissions, and how to keep your score high.
What is the TikTok Shop Account Health Rating?
TikTok Shop replaced its older violation-points-only system with a composite Account Health Rating (AHR) scored from 0 to 1,000. Rather than just counting policy strikes, the AHR also factors in fulfillment performance, customer satisfaction metrics, and content compliance — giving creators a single number that determines their platform privileges.
A dropping score is a warning that your account is on a path toward restrictions such as reduced traffic or lost permissions.
What the score bands mean
TikTok publishes the exact score bands and the actions tied to them in Seller Center and TikTok Shop Academy. Industry sources report enforcement milestones at low scores (150, 100, 50 and 0), but the thresholds can change, so check your own Account Health page instead of relying on third-party tier tables.
What factors affect your AHR score
Content compliance
Direct impactTikTok says points deducted depend on a violation's severity and frequency. It does not publish a fixed value per violation.
Violation history
Direct impactTikTok says repeated violations within a 90-day period may lead to immediate enforcement, and deductions reset automatically after 90 days.
Customer satisfaction
Reported impactThird-party guides say return rates, order disputes and low ratings can affect seller scores. Check Seller Center for the metrics that apply to you.
Engagement authenticity
Reported impactThird-party guides say artificial engagement can be penalised. TikTok's own pages should be treated as the source of truth.
How to improve a low AHR score
- Stop adding new violations immediately. Repeated violations within 90 days can trigger immediate enforcement. Audit every script before posting.
- Let existing violations age off. TikTok says point deductions reset automatically after 90 days.
- Post consistently compliant content. Avoiding new violations lets older deductions age off.
- Appeal legitimate false positives. If TikTok accepts an appeal, the violation can be reversed. BanProof's appeal assistant drafts a policy-aligned letter for you to review and submit.
The fastest way to protect your score
Content compliance is the single factor you have the most direct control over. A medical claim is one of the most common reasons scripts get flagged. BanProof AI catches those phrases before you press record.