Guide

Amazon Trademark Misuse: What Gets Affiliates Suspended

How Amazon's trademark and brand-name rules apply to affiliate video content, and the specific phrasing mistakes that trigger action.

Why this trips up affiliates

Most creators think trademark misuse only means using Amazon's logo. In practice, Amazon's Operating Agreement covers the wording you use around the brand name itself, not just visual assets.

Common violations

  • Using "Amazon" in a page title, video title, or domain name in a way that implies affiliation.
  • Modifying or recreating the Amazon logo, even stylistically.
  • Implying Amazon endorses your channel or reviews specifically.
  • Using "Amazon" more prominently than your own brand identity in thumbnails or titles.

What's fine

Referring to Amazon factually ("available on Amazon", "I found this on Amazon") without implying partnership, and using the required disclosure line, is standard and safe.

Audit your wording

BanProof AI flags trademark-risk phrasing specifically, before it becomes an account-level issue.