Guide
Before/After Claims: What's Actually Safe to Say
How to make before/after and results claims in affiliate content without triggering a platform strike or FTC scrutiny.
Why this category gets flagged so often
Before/after content performs well, which is exactly why platforms scrutinize it. Unverifiable transformation claims are one of the most common triggers for both TikTok Shop violation points and Amazon Associates suspension.
What typically gets flagged
- Specific timeframes for results ("in 3 days", "overnight") without substantiation.
- Implied medical or health outcomes (skin conditions, weight loss, pain relief).
- Absolute language — "will", "guaranteed", "always works" — instead of typical-experience framing.
Safer framing that still converts
Swap guarantees for personal experience ("in my experience", "here's what I noticed"), drop specific timeframes unless you can substantiate them, and avoid implying a health or medical outcome for any product not regulated/approved for that claim.
Let BanProof catch it first
BanProof AI flags exactly this category of language and rewrites it into a compliant version that keeps the persuasive angle without the platform risk.