Guide
Why "Guaranteed" Gets Your Script Flagged
Absolute-outcome language like 'guaranteed' is one of the most consistently flagged phrase categories — here's why, and what to say instead.
The legal problem with "guaranteed"
The FTC treats an outcome guarantee as a specific, testable claim. If you can't substantiate that every customer gets that exact result, the claim is deceptive by definition — regardless of intent.
Words in the same risk bucket
"Guaranteed", "always works", "100% effective", "never fails", "instant results" — all get treated the same way by both FTC standards and platform moderation systems.
What replaces it
Personal-experience framing ("this worked for me", "in my experience") or typical-result framing ("many people notice a difference") carries the same persuasive weight without making an absolute claim you can't back up.
Catch it automatically
BanProof AI flags absolute-outcome language and rewrites it into compliant, still-persuasive copy.