Guide
Influencer Disclosure Requirements, Platform by Platform
How disclosure rules differ across TikTok, Amazon, and YouTube Shorts, and what changes when you're cross-posting the same content.
The baseline: FTC applies everywhere
Wherever the audience is US-based, the FTC's disclosure standard applies regardless of platform. What changes is how each platform additionally enforces it, and what built-in disclosure tools they offer.
TikTok Shop
Has a built-in "Promotional content" toggle for Shop links — use it in addition to, not instead of, a spoken or on-screen disclosure.
Amazon Associates
Requires the specific "As an Amazon Associate I earn from qualifying purchases" line — generic "affiliate link" wording doesn't satisfy Amazon's own Operating Agreement, even if it satisfies the FTC.
YouTube Shorts
Has a "Paid promotion" checkbox that adds an on-screen label automatically — still pair it with a verbal disclosure for anything time-sensitive like a livestream or Short.
Cross-posting the same script
When you repurpose one script across platforms, the strictest disclosure requirement of the group should win — check every version against every platform's rule, not just the one you wrote it for first.