Guide
Supplement Marketing Compliance for Affiliates
The specific claims that get supplement affiliate content banned on TikTok Shop and Amazon, and how to promote supplements compliantly.
Why supplements are high-risk content
Supplements sit at the intersection of FDA, FTC, and platform-specific rules. A claim that's merely exaggerated for most products becomes a "drug claim" the moment it's attached to a supplement — and drug claims for unapproved products are an automatic high-severity violation.
Claims that get flagged immediately
- "Cures", "treats", "prevents" any disease or medical condition.
- Implying the product replaces medication or medical advice.
- Specific weight-loss numbers or timeframes.
- "Doctor recommended" or "clinically proven" without real substantiation you can produce on request.
What's usually safe
Describing ingredients factually, sharing personal routine/experience without medical framing, and using platform-required disclaimers like "these statements have not been evaluated by the FDA" where applicable.
Check before you post
BanProof AI is tuned specifically to catch supplement drug-claim language — the single highest-severity category on both TikTok Shop and Amazon.