Guide
TikTok Shop Restricted Product Categories
The product categories TikTok Shop restricts or bans outright, and how the restriction affects what you can say in affiliate content.
Fully banned categories
Weapons, drugs and drug paraphernalia, counterfeit goods, and adult content are banned outright — no amount of careful wording makes these compliant.
Restricted, not banned
- Supplements — allowed, but drug-style claims about them are treated as high-severity.
- Skincare and beauty — allowed, but medical/dermatological claims are restricted.
- Financial products — allowed with disclosures, but guaranteed-return language is banned.
- Alcohol-adjacent products — heavily restricted by region and audience age signals.
Why this matters for scripting
A restricted category doesn't mean you can't promote the product — it means your script has a narrower safe zone. The same claim that's fine for a phone case is a violation for a supplement.
Know your category's limits
BanProof AI applies category-specific rules automatically, so a supplement script and a phone-case script get checked against the right standard.