Free Cheat Sheet2026 TikTok Shop Blacklisted Words & Phrases
47 phrase categories that trigger enforcement — with compliant rewrites. Updated September 2026. Source: BanProof.io
4–6 pts = Major violation 2–4 pts = Serious 1–2 pts = Minor12 pts in 90 days = account ban
Medical / Health Claims
4–6 pts4–6 pts| Flagged phrase | Risk | Compliant direction |
|---|
| cures / treats / heals | High | Use 'supports', 'designed for skin that looks' |
| FDA approved / FDA cleared | High | Describe formulation: 'contains X, formulated with Y' |
| clinically proven / clinically tested | High | Use 'formulated with ingredients known for…' |
| doctor-recommended / dermatologist-approved | High | Remove unless you can show the specific endorsement |
| prevents / eliminates [condition] | High | Shift to appearance: 'helps with the look of', 'the appearance of' |
| kills bacteria / antiviral / antimicrobial | High | Use 'formulated for a cleaner feel' |
Guaranteed Results
1–3 pts1–3 pts| Flagged phrase | Risk | Compliant direction |
|---|
| guaranteed results / money-back guarantee | Elevated | Use 'most shoppers love', 'we stand behind every order' |
| you WILL lose X lbs | High | Use 'designed to support your goals' |
| 100% effective / works every time | High | Use 'trusted by thousands', 'popular with' |
| no side effects / completely safe | Elevated | Use 'crafted with safety-tested ingredients' |
False / Unverified Social Proof
1–3 pts1–3 pts| Flagged phrase | Risk | Compliant direction |
|---|
| #1 in X / best-selling in X (unverified) | Elevated | Use 'trending with', 'popular among', or cite a verified rank |
| X million customers / X% of users (inflated) | Elevated | Use accurate, verifiable figures only |
| as seen on TV / featured in Forbes (false) | High | Only use if the placement actually happened |
| celebrities use / endorsed by [name] (no deal) | High | Remove unless you have a signed influencer agreement |
Urgency / Scarcity (Fabricated)
1–2 pts1–2 pts| Flagged phrase | Risk | Compliant direction |
|---|
| only 3 left / almost gone (when stock is fine) | Elevated | Only use if TikTok inventory data confirms it |
| price goes up in X hours (no real sale end) | Elevated | Use 'while supplies last' only if genuinely limited |
| limited time offer / today only (evergreen) | Elevated | Run real-dated promotions with a definite end date |
| flash sale / ending soon (looped endlessly) | Elevated | Avoid repeating 'ending soon' across multiple videos |
Income / Earnings Claims
2–4 pts2–4 pts| Flagged phrase | Risk | Compliant direction |
|---|
| make $X/day / earn $X/month (specific figures) | High | Use 'creators grow their income', 'people are earning more' |
| quit your job / full-time income | Elevated | Use 'many creators supplement their income with' |
| passive income / get rich | High | Remove financial outcome language entirely |
| financial freedom / retire early | Elevated | Use 'build something you love' |
Missing FTC Disclosures
1–2 pts1–2 pts| Flagged phrase | Risk | Compliant direction |
|---|
| Affiliate link in bio (no #ad or #affiliate) | Elevated | Add #ad, #sponsored, or #affiliate in caption |
| I partnered with [brand] (no disclosure) | Elevated | Say 'Paid partnership' or add #sponsored at start of caption |
| Use my code [X] (no affiliate disclosure) | Elevated | Add 'I earn a commission from this link' |
AI / AIGC Without Label
1–2 pts1–2 pts| Flagged phrase | Risk | Compliant direction |
|---|
| AI voice in TikTok LIVE without AIGC label | Elevated | Enable AIGC label in TikTok LIVE settings |
| AI-generated avatar / virtual human without label | Elevated | Apply AIGC disclosure to all AI-face content |
| AI voiceover on product demo video (no label) | Elevated | Add 'AI-generated voice' in caption or apply AIGC |
Competitor Disparagement
1–3 pts1–3 pts| Flagged phrase | Risk | Compliant direction |
|---|
| Don't buy [competitor] / [Brand] is a scam | High | Focus on your own product's strengths |
| Fake / low quality / knock-off [brand name] | High | Use 'we focus on authentic, quality materials' |
| Better than [Brand Name] | Elevated | Use 'crafted for those who want more' |
Price / Discount Manipulation
1–2 pts1–2 pts| Flagged phrase | Risk | Compliant direction |
|---|
| Was $X, now $Y (inflated original price) | Elevated | Show real pre-sale prices only; TikTok audits price history |
| Retail price $X (false MSRP) | High | Use actual cost; false MSRP is a federal FTC violation too |
| Buy 2 get 3 free (not honoured at checkout) | High | Only run promotions that your storefront actually fulfils |
Prohibited Product Claims
4–6 pts4–6 pts| Flagged phrase | Risk | Compliant direction |
|---|
| weight loss pills / fat burners (unapproved) | High | Weight loss supplements face extra TikTok scrutiny — verify category approval first |
| natural / organic (unverified, no cert) | Elevated | Only use if certified; show the certification |
| non-toxic / chemical-free (unverifiable) | Elevated | Use 'formulated without X, Y, Z' — specific ingredients you excluded |
| detox / cleanse (health context) | High | Use 'supports healthy digestion' — avoid 'detox' entirely |
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