Banned words & violation triggers
A running list of phrases that trigger TikTok Shop violation points, Amazon Associates takedowns, and FTC complaints — with the safe rewrites BanProof AI applies automatically.
| Trigger phrase | Category | Why it's flagged | Safe rewrite |
|---|---|---|---|
| Cures | Medical claim | Implies a product treats or cures a disease — regulated by FDA/FTC. | Supports / helps with |
| FDA approved | False certification | Cosmetics and supplements are not FDA-approved. Using this is misleading. | Made with carefully selected ingredients |
| Clinically proven | Unproven efficacy | Requires published, peer-reviewed clinical trials to substantiate. | Formulated to help |
| 100% guaranteed results | Guarantee claim | Absolute guarantees violate TikTok Shop and FTC deceptive-claims rules. | Many creators love how it performs |
| Money-back guarantee | Guarantee claim | Can only be stated if it matches the merchant's actual, current policy. | Backed by the seller's return policy |
| Doctor recommended | False endorsement | Requires documented endorsements from qualified professionals. | Loved by our community |
| Dermatologist tested | Unverified authority | Needs specific testing documentation to be compliant. | Skin-friendly formula |
| Melt fat / lose 10 lbs in a week | Weight-loss claim | Prohibited weight-loss speed claims on TikTok Shop. | Part of a healthy routine |
| Cure acne in 3 days | Absolute medical claim | Time-bound medical outcomes are prohibited. | Designed to support clearer-looking skin |
| Erase wrinkles | Unproven efficacy | Implies a medical/physical alteration that cosmetics cannot claim. | Smooth the look of fine lines |
| Anti-aging / reverse aging | Restricted claim | Regulated language for cosmetics on Amazon and TikTok Shop. | Youthful-looking radiance |
| Before & after weight loss | Prohibited comparison | TikTok Shop bans body-shaming/weight-loss transformations. | How creators use it in their routine |
| Detox / cleanse your body | Health claim | Not supported by science; flagged by FTC. | Part of your wellness routine |
| Boost immunity | Structure/function claim | Restricted supplement claim requiring FDA-compliant disclaimer. | Formulated to support daily wellness |
| Prevents cancer / heart disease | Disease claim | Strictly prohibited for supplements and cosmetics. | Part of a balanced lifestyle |
| Link in bio for the lowest price | Price claim (Amazon) | Amazon Associates cannot state prices — they change dynamically. | Check today's price on Amazon |
| Missing FTC disclosure (#ad, #sponsored) | FTC violation | Required on every paid or affiliate video. | Add #ad or 'As an Amazon Associate…' |
| Amazon's Choice / #1 Best Seller (unverified) | Trademark misuse | Amazon's badges can't be replicated in creative. | Popular on Amazon right now |
| Trust me, you NEED this | High-pressure tactic | Manipulative selling language is down-ranked on TikTok Shop. | Here's what I loved about it |
| Fake urgency (last chance, only 3 left!) | Deceptive urgency | FTC treats false scarcity as a deceptive practice. | Selling fast — check availability |
| Miracle / magic / life-changing | Exaggerated claim | Superlatives without substantiation are commonly flagged. | A standout in my routine |
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