TikTok Shop Affiliate Content Compliance Checklist (2026)

Before you film: script audit

• HIGHNo guaranteed results language — 'guaranteed to', 'will definitely', 'always works' in reference to product outcomes
• HIGHNo health or medical outcome claims — 'cures', 'treats', 'heals', 'clinically proven', 'FDA approved', 'eliminates [condition]'
• HIGHNo specific income or earnings claims — 'earn $X', 'make money fast', specific dollar amounts tied to the product
• HIGHNo before/after body transformation claims without disclaimers (especially for supplements, weight loss, skincare)
• HIGHNo false certification claims — 'doctor recommended', 'clinically tested' without documented substantiation
• MEDNo unverified superiority claims — '#1 product', 'best on the market', 'unlike anything else'
• MEDNo fake urgency/scarcity — 'only 3 left', 'expires tonight' without it being literally true
• MEDFTC disclosure present in first 30 seconds — spoken or on-screen, not just in the caption
• MEDAffiliate/commission relationship disclosed — 'I earn a commission', '#ad', 'TikTok Shop affiliate'
• HIGHNo prohibited category products — tobacco, weapons, controlled substances, adult content

Before you post: video review

• MEDOn-screen disclosure text visible in video (not just caption) — at least 3 seconds, readable size, not over a busy background
• MEDNo competitor platform watermarks in the video — Instagram Reels logo, YouTube logo, Snapchat, Facebook branding
• MEDNo TikTok watermark on reposted content (if repurposing your own TikTok video, reexport from original source)
• MEDNo competitor social handles overlaid as text — '@handle on Instagram', 'Subscribe on YouTube'
• LOWNot more than 6 hashtags in the caption (7+ suppresses FYF reach)
• MEDVideo is original footage, not a screenshot or screen recording of another platform
• MEDProduct shown in video looks substantially like what a buyer would receive (no heavy filter misrepresentation)
• LOWAudio is audible and synced — poor audio quality signals are ranked lower algorithmically

Supplement-specific checks

Skip this section if you're not promoting supplements, health, or wellness products.

• HIGHNo disease claims — 'treats', 'cures', 'reduces symptoms of [named condition]'
• HIGHNo FDA claim without verification — 'FDA approved', 'FDA cleared'
• MEDIf making structure/function claims ('supports healthy joints'), add required disclaimer language
• HIGHProduct is not on TikTok Shop's restricted supplement ingredient list
• HIGHNo specific efficacy claims — 'boosts testosterone by 40%', 'burns fat 3x faster'

Account health ongoing checks

• ONGOINGCheck your violation point total in Creator Center → Account Health at least weekly
• ONGOINGIf you have 8+ points, slow down posting volume and audit scripts more carefully before the next video
• ONGOINGReview any content the platform has restricted or flagged, even without points issued
• ONGOINGRespond to product quality disputes within 48 hours if selling or closely affiliated with a merchant
• ONGOINGKeep your shipping-on-time and product-quality rates above the platform minimum if you're also a seller

The fastest way to run this checklist automatically

Going through this manually for every video works but takes time and relies on your memory of which phrases are prohibited right now. TikTok Shop's prohibited phrase list and restricted categories change — what was fine in 2024 may be flagged in 2026.

BanProof's script audit checks all of the above automatically. Paste your script — or upload your video — and it flags every violation with a line-by-line explanation and a safe rewrite that keeps your hook intact. Most creators audit in under 2 minutes per video.

See also: TikTok Shop violation points explained · Account health score guide · Supplement marketing compliance